Strategies for Crafting a Social Media Calendar, Monitoring Activity & Connecting with Other Businesses

Are you looking to maximize your social media performance? If so, crafting an effective social media calendar, monitoring activity, and connecting with other businesses can help you reach more customers and optimize your results.

Creating a well-structured social media calendar helps keep your efforts organized and focused. When planning out your content, there are several items to consider, such as the time and day of the week you post, the topics or types of posts you will be sharing, and any additional features or special events, images, or videos you plan to use. Keeping track of all this information can be overwhelming, but leveraging simple tools can make it easier. Tools like Hootsuite, Sprout Social, or GHD Unlimited’s Social Marketing App are all great options for setting up a calendar and scheduling content in advance.

Monitoring activity is also essential when assessing performance. While it’s vital to measure metrics such as likes and shares, these metrics alone don’t tell the whole story. Gathering insights into how users interact with your content can give you valuable insight into what resonates most strongly with them. The GHD Unlimited Social Marketing App offers detailed analytics on user engagement rates for each piece of posted content, allowing easy comparison between channels for further optimization. Additionally, having access to sentiment analysis provides even greater insight by gauging customer reactions when interacting with your brand on social media.

Finally, connecting with other businesses can help expand brand recognition and increase followers. One way of doing this is through influencer marketing which involves partnering with influencers to promote products or services through their platforms. Establishing relationships through collaborations on projects or initiatives can also help boost visibility organically without relying solely on paid advertisements. Finally, participating in conversations across related industry topics will demonstrate expertise in the industry while helping build out an extensive network of contacts that could be helpful down the road.

In conclusion, creating an effective social media calendar combined with ongoing monitoring activities and connecting with other businesses are essential steps in optimizing overall performance across all channels used by your company. This type of strategic approach helps keep campaigns relevant while providing valuable insights into customer behavior that can facilitate better decision-making when adjusting marketing strategies in the future.

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About GHD Unlimited
GHD Unlimited was created to level the playing field for small businesses. We provide marketing tools that help small businesses compete online and get found by new customers. Our platform is easy to use and allows business owners to manage their online presence across multiple channels. Plus, we offer an Executive Report so business owners can track their return on investment and see how all their marketing efforts are performing.

As we move towards a performance-based digital marketing landscape, it’s becoming vital for marketers to know how to utilise social media performance metrics.

Influencer marketing is no exception.

In this video, we give an overview of some common KPIs used for influencer marketing, from the influencer selection process to the evaluation of a campaign.

Check out the in-depth article on Medium:
https://viralaccess.medium.com/performance-metrics-in-influencer-marketing-8e0bed0c9772

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If you don’t understand this one simple thing about advertising your business you’re going to lose a lot of money, very quickly.

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Let’s go one step beyond the basic reports. To really check the performance of your content, we’ll need to pop open segments, filters and secondary dimensions

This follow-along video shows you exactly where to click to measure the performance of your content marketing using the Google Analytics “All Pages” reports and “Landing Pages” reports. But we’re going to slice the data a bit more than a beginner would.

Jump in a watch how an Analytics pro with 20-years of measurement experience does analysis and answers questions using the best features of Google Analytics.

▪️ Which pages get the most traffic?
▪️ Which pages are attracting the most visitors?
▪️ Which pages are attracting the most visitors from social media?

In a few minutes, you’ll have more experience with more Analytics features and better able to track the performance of your content.